Hayes Theater Migration to Tessitura

Quantified the revenue impact and customer insight gaps created by maintaining two separate ticketing systems. Built comprehensive business case modeling infrastructure costs, call center options, and financial projections to justify consolidation onto Tessitura, projecting substantial annual savings.

• Identified costly inefficiencies across both ticketing systems, including convenience fees, manual imports, and fragmented donor visibility
• Built infrastructure roadmap addressing internet backup, equipment needs, and call center staffing to support migration
• Delivered financial projections across multiple scenarios to justify migration and prove long-term sustainability